Getting access to data

Location-based event

A mobile phone detects that the user is in Manchester and offers more information about the city.

Description

An action is triggered when a device is in a particular place, determined by GPS, mobile phone towers, or WiFi.

Advantages

  • Actions can be triggered when they are relevant geographically, improving user experience

Limitations

  • This requires users location to be continuously shared with services, increasing the data collected about users

Examples